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Associate Director of Performance Marketing


We are seeking an Associate Director of Performance Marketing to support our newly launched digital performance advertising practice that pairs with our industry-leading Conversion Rate Optimization team. This is an opportunity to be part of a growing team working on industry-leading clients. This will be both a strategy and execution role responsible for helping to drive results in client accounts as well as help to manage relationships & overall strategic direction of the engagement. This is a foundational position helping to grow our performance marketing department. If you are looking for an entrepreneurial opportunity where you can help to shape the future of the clients we work with and showcase yourself as a leader, this is it.

Day-to-day Responsibilities

  • Working with clients and the broader Cro Metrics team to implement digital advertising strategies, with a focus on Paid Social and SEM.
  • Assist with business development, including identifying opportunities to upsell existing clients, as well as participating in pitches and creating proposals for prospective new clients
  • Define overarching campaign strategy, built from analysis of audience, culture and business factors
  • Collaborate with the larger team to develop and ideate on paid media experimentation methodology & theory of practice to help build a robust & competitive performance marketing service offering
  • Advertising campaign ideation, development, and execution
  • Execute and optimize campaigns across multiple platforms
  • Manage day-to-day operations of client Paid programs, including keyword research, campaign setup, audience creation, creative asset trafficking, ad copy, and reporting on campaign KPIs
  • Report and analyze cross-platform performance and identify optimization opportunities to achieve client goals

Experience and skills

  • 5+ years of experience managing Paid digital campaigns in the six-figure monthly ad spend range, including SEM and Paid Social (Google and Facebook ads experience required)
  • Experience working in professional services, specifically serving in a client-facing capacity is a big plus
  • Experience in communicating ad strategy and results to internal and external stakeholders
  • Strong project management skills, with a demonstrated ability to manage multiple projects and prioritize competing tasks
  • Expert-level proficiency with Excel/Google Sheets
  • Eager to learn, self-educate, and share knowledge with the team
  • Strong communication skills
  • Passion for using data to increase conversions
  • Experience reporting and analyzing digital business data to inform decisions and plan strategically
  • Time spent working cross-functionally in a highly collaborative environment, preferably in a remote capacity
  • Genuinely enjoy working with clients, their distributed stakeholder groups, and celebrating their growth

Company Benefits

  • Strong base compensation plan
  • 100% remote, continue to work from where you are based (we’ve always been a fully distributed team and will continue to be one once COVID is behind us)
  • Health insurance reimbursement allowance
  • Retirement plan with 4% company match (subject to a 3 month waiting period)
  • Bi-annual variable bonus plan (on top of competitive salary)
  • Professional gear (e.g. MacBook, monitor, and noise-canceling headset)
  • Annual All Hands trips
  • Paid Parental Leave
  • Liberal vacation policy
  • Access to group performance coaching sessions

Compensation: $110-$150k plus benefits. 

At Cro Metrics, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.

We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. (BONUS: Did we miss anyone? Let us know and we’ll add it here.)